American Airlines / Assistance Dogs Australia - EmBark Program
In an Australian first, American Airlines launches emBark, a first-of-its-kind program at Sydney International Airport highlighting the life-transforming impact of our Assistance Dogs Australia. Travellers are able to experience a small dose of the life-transforming work of Assistance Dogs Australia twice-weekly while checking in for their flights.
HOW WE HELPED:
- Worked with senior leaders across AA and ADA to effectively engage with a complex stakeholder group including federal government agencies
- Developed and managed change, communications and stakeholder engagement plans for the launch
- Lifted leaders capacity and capability across airport management to lead and champion change
- Prepared a scalable approach for other regions
OUTCOMES
- Set leaders up for success with challenging stakeholders and launching in a cost-prohibitive environment
- Realised satisfaction scores over 96% of customers surveyed felt less anxious
- Launch program campaign reach > 14 million